💡Problem : Decline in Flipkart's Cart Additions

Define:

👉Flipkart is an e-commerce platform offering a wide range of products through its website and mobile app.

👉A cart addition refers to the action of customers adding items to their shopping cart.

Assumptions:

• The decline is measured as a reduction in cart additions.
• The decline could be specific to the mobile app or website, or both.

Clarifications:

🧑‍💻 Me: Before I jump into identifying the problem, I want to clarify what we define as "cart additions" to ensure we're on the same page. Also, does Flipkart observe this decline across both the website and mobile app, or is it specific to one platform?

🤵‍♀️Interviewer: The decline is observed on the mobile app.

🧑‍💻 Me: Great. My first question concerns the metrics we’re measuring for cart additions. Are we confident that the analytics tool used to track these metrics has been functioning correctly over the last three days?

🤵‍♀️Interviewer: Yes, the analytics tool has been functioning correctly.

🧑‍💻 Me: Now that we have that clarified, let me outline my framework for arriving at the root cause.

🧑‍💻 Me: I'm going to follow a structured approach to arrive at the root cause of the decline in cart additions. Here is the outline: